The arrival of the rookies this year has drawn a lot of public attention both domestically and internationally.
With a refreshing charm these rookie groups are here to bring a new wave in the K-pop music industry.
In June 2023, several rookie K-pop idol groups such as NewJeans, FIFTY FIFTY, LE SSERAFIM , H-1 Key, and BOYNEXT DOOR have attracted attention with their performances and achievements.
Let's take a closer and detailed look at their brand reputation rankings and highlights for the month, June.
1. NewJeans
NewJeans secured the top spot with a brand reputation index of 1,066,157 and a community index of 1,385,505.
Although their brand reputation index experienced a slight decrease of 11.16 percent compared to May, NewJeans still maintains a strong presence.
An analysis by the Korean Business Research Institute highlighted terms such as "breakthrough", "sold out", and "chosen (TIME's Next Generation Leader)" as the most associated with NewJeans.
Their positive and negative analysis also revealed an impressive 83.05 percent positivity rate.
2. FIFTY FIFTY
FIFTY FIFTY rose to second place, impressively increasing their brand reputation index by 21.56 percent from May, reaching a total of 3,472,584.
The group's popularity soared as they caught the attention of fans with their unique looks and style.
And thanks to their phenomenal song "Cupid", FIFTY FIFTY has succeeded in achieving many achievements internationally.
3. LE SSERAFIM
LE SSERAFIM dropped to third place in June, recording a brand reputation index of 2,723,057.
Despite a sizable drop of 33.62 percent from May, LE SSERAFIM are still showing their talent and potential to fans around the world.
These Source Music artists continue to strengthen their identity by releasing truly amazing works.
4. H1-Key
H1-Key maintained their position in fourth place with a brand reputation index of 1,155,531, reflecting a 13.79 percent drop from May.
Despite the slight decline, the group continues to impress fans with their skills and amazing performances.
H1-Key is one of the young groups that has the potential to become a big and legendary group thanks to the natural talent of its members.
5. BOYNEXTDOOR
BOYNEXTDOOR earned a brand reputation index of 902.105 in June, capturing fans' attention with their unique charm and talent.
Their increasing popularity shows promise for their very bright future endeavors.
The artists under KOZ Entertainment have successfully attracted public attention thanks to their unique debut concept.
As well as captivating many listeners because of their super cool and enjoyable songs to enjoy.
Towards the end of June 2023, these top 5 rookie K-pop idol groups : NewJeans, FIFTY FIFTY, LE SSERAFIM, H-1 Key, and BOYNEXTDOOR, have made significant strides in the industry.
While some experienced fluctuations in their brand reputation index, all groups showcased their unique talents and attracted attention from fans.
What do you think?
