Shocking news from a first-generation K-pop idol who was recently caught up in an advertising controversy!
This idol is S.E.S.'s Bada, who recently made headlines after being caught up in a controversy over an advertisement for a product that turned out to be counterfeit.
It all started with Bada's appearance in a beauty video promoting a product (let's call it A).
The idol claimed to have first seen product A in Australia, but eventually became suspicious that it wasn't Australian, only the concept was Australian.
On August 5, 2025, Bada released an apology letter on her official Instagram account.
Bada's agency, Wave Nine, also issued an apology in a statement.
"We will cease all collaboration with the related companies, and for all future content involving our artist, we will strengthen our due diligence procedures.
This includes legal consultation and restructuring our internal review system to take practical steps to prevent this from happening again.
Regarding this matter, we have confirmed that the information from the production company and cosmetics company was falsified and they evaded their responsibility to verify it.
Therefore, we are currently preparing civil and criminal legal action with their legal representatives based on these allegations."***/Source: Instagram, Xports News
